You might imagine that the URLs only display the position of a single page of the website, but from the point of view of the SEO experts, the URL has a lot of information that is important. The URL for search engines plays the role of a signal that they get from the content. The target and audience of that page is aware of the website. In addition, the URL of the link between the various pages of the website or some way towards that page is shown to both users and search engines and creates a better user experience .
In order to strengthen this signal, in other words, there is a variety of ways to optimize the URL for SEO, and we’ll go over 14 of the most important ones in the future.
1. Linking content to the page
The first step in writing a URL is to reflect the content of the page in a way. Therefore, instead of using the default URLs, it is suggested to generate it for each page individually.
2. Use keywords
Using keywords in the URL can send a better signal to search engines. To select this keyword, you should consider which keyword is most searched by users and can simultaneously best represent the content within the page. In the blog section, it’s better to have the same keyword with the headline of the articles .
3. Short, fluid and readable
Try to keep the URLs simple, concise and useful and stay in mind. Remember not to use a keyword more than once.
4. Use the dash to separate the words
Usage of space in URL is not allowed. So instead of writing words in a row, it’s best to use the distance line to separate words from one another. In this case, words are simply read by users and search engines.
5. Optimize the page access path in the URL
The URL structure is the way to reach that page. To the extent that the destination or current page is farther away from the root domain or the Root Folder, its content is of lesser importance and value to Google. So, if possible, it’s best to shorten the access path to pages within the website so your valuable content will have fewer subfolds in the URL.
6. No capitalization
Using capitalization in a URL causes misleading search engines and users to make it difficult to read.
7. Non-use of prepositions and conjunctions
It is best to avoid deleting the URLs of compound letters or letters (such as, and, but, if, and …).
8. Block unsafe URLs with Robots.txt
Using the robots.txt file makes your imagination relieve the presence of repetitive content, corrupted links and their negative impact. You can also hide pages from your website that have duplicate or inferior content from the search engines, and in other words determine which bots index pages. Otherwise you will not need this file.
9. Add URLs Mobile to Sitemap
Adding Mobile URLs to the sitemap makes the search engines aware which URLs are compatible with the mobile version. As a result, search engines such as Google will give them a better rating.
10. Use the Canonical URL
If two or more pages of your website have similar or nearly identical content, Google can not determine which page to rank in the ranking. As a result, not only are your pages at a much lower position in search results, but also website traffic will be significantly reduced. In cases where it is necessary to repeat the content of two or more pages of your website, with Canonical URL you can tell search engines which page to display in search results as the original.
11. Do not forget to redirect 301 for broken links
If for any reason (such as having a broken link or 404 error) you need to change the URL of a page, then it’s better to use Raidirect 301 and redirect users to a new address in order not to enter Google’s ranking for that page.
12. Proper structure of website pages
Properly structured website pages mean that each page is placed in its proper category and the name of each folder is related to the content inside the page.
13. Failure to use Persian UR1
The use of Persian words in the URL increases the processing time of the http file. Therefore, it is better not to use Persian words.
14. Add Favicon
The small icon appearing in the upper left corner of the URL is called Favicon. However, the use of this feature may not directly affect SEO, but it has many benefits. One of these benefits can be a better identification of the website and more of your brand being seen among other URLs, especially in the Bookmark section.
URL optimization is one of the technical ways. Professional website design and development team Digital Agency Marketing Makan , ready to provide search engine optimization or SEO is proportional to the website and your business.