As a blogger or blogger or magazine online, maybe you always wondered if my article needs a picture? You must know that the answer to this question is always positive. Photos and images not only give the spirit of the subject and create better user experience in the reader , but also optimize search engines.They also play a major role. Research shows that individuals are more likely to be 80% more likely to read content that includes images, and about 64% more will remember the story in the future. Optimizing images in line with technical techniques is a simple but very effective way of outselling competitors in search results, because Google algorithms have a fairly high value for behavioral indicators that reflect a website’s user experience, such as the rate of bounce rate or the amount Stay on the site (Time on site). Here are some of the 9 important techniques for optimizing images for SEO.
1. Reduce the size of images
If the website loading time is long, it’s reasonable that no positive user experience is created and the rate of jump or bounce rate is increased. This is a negative signal to Google and affects website ranking. One way to reduce the loading time of pages is to optimize the size of the images relative to their quality. To get decent quality images at the same time, you can compress and then upload images with the help of many software. In this case, the images have a smaller volume, in addition to having the right size for you.
2. Upload original and quality images
High resolution images like content quality are worthwhile for search engines. Choosing the right format for consistently high-quality images makes it easy to display images on all devices, especially on mobile. In addition, it’s best to use new images or infographics that you design yourself. Also, in the case of photos, be sure to observe copyright or purchase the original copy.
3. Upload unique images related to content
Naturally, in most cases before the content is read , the attention of users is drawn to the images. Therefore, the presence of attractive images related to the headline of the article or content, in addition to encouraging the reader to read the article, increases the effectiveness of the content and the desire of individuals to re-publish it. Another noteworthy point is that if users have seen an image repeatedly on other sites, they may feel that even the content is copied and that the website does not look so credible in their minds. So, it’s best to design unique images to deliver a positive signal to search engines in addition to attracting attention and satisfaction.
4. Write Alt text
The Alt text is a text that is displayed in the absence of images. This text describes the image content and usually contains keywords. Search engines find the content of images, images and infographics through Alt Text. So the existence of the Alt text helps to create better user experience and optimize search engines.
5. Write captions and good titles for pictures
Image galleries are checked by crawler robots in search engines. Therefore, writing an image related caption that contains keywords is a positive signal for search engines. According to available statistics, the image galling is more than 300% more readable than the original text. The showpieces provide a brief explanation of the image, and this will allow the audience to better understand the content of the image and create a better user experience. Additionally, typing titles or titles, and containing keywords for images in the HTML code can have a positive effect on the SEO.
6. Upload responsive images.
The responsiveness of images is important in optimizing search engines and is a positive signal in SEO. Using srcset, you can display images with all kinds of displays.
7. Image file name
Choosing the right name for the image file before loading is a simple but very effective way of optimizing search engines. It is better to name the image to include content keywords and to some extent describe the image. In this case, Google will partly understand the concept and content of the image.
8. Add image to sitemap
Sitemap or Site Map is a file that contains all the pages of your website and represents the type of website structure. Sitemap for search engines helps index all content on website pages and plays an effective role in SEO. By adding a file to the site map, you will ensure that they are checked by search engines.
9. Add structured data
Using structured data helps you display images on your website in search results. In addition, Google Images supports structured data for images, videos and instructions.
Search engine optimization is one of the most important steps that every digital business must constantly include in its strategies in a regular and accurate manner. Improve the position of your website in search results and implement various SEO techniques to Digital Agency Marketing Makan outsourcing market.