Generally, search engines do two main tasks; first, they scan the websites and index their pages. Second, it arranges the websites related to the subject of the user and displays them in accordance with the criteria in order.
Crawl and index sites in search engines
To better understand this, it’s best to think of the World Wide Web as a metropolitan area and, of course, a very large metro system. This subway system of the city has several stations, each with a specific document. Now, the search engines need to mark the stations to crawl and index the whole metro system of the city to find the best route. This is exactly the theme of the sites. Usually, every page on the site is considered a document (these documents can be PDF or JPG or any other file). Here, the links help markers to find the best route to search engines.
But now the question is how do these links help the search engines? In the answer, it can be said that the links to crawler robots (spiders) of each search engine allow the web page to access thousands of other relevant documents. In fact, when a search engine finds a page, it decodes its code and stores them in a large global database.
When a user searches for a keyword and keyword in one of the search engines, it needs to respond very quickly to their needs. Even one or two seconds of delay can be annoying and frustrating for the user. Therefore, search engines in different parts of the world have created various datacenters to provide the users with high-speed response.
Provide an appropriate response for users’ needs
In fact, when you search the word and phrase online in one of the search engines like Google, the search engine performs two major tasks to deliver results. First, by checking your database, it finds useful results related to your search term. Secondly, it ranked these results based on the popularity of the website and information. All of these topics will remind two things. First we need to know that search engines act like responsive machines. So, arrange all the sites according to the subject matter with the phrase you searched for. Of course, we should not forget the validity of the sites. Because Google always likes to give the user the best result that is called the so-called SEO.
How do SEOs recognize the relevance and popularity of sites?
The question now is how do search engines display these results? In the past, search engines were very easy to handle, so the results showed no quality and value. But today, there are hundreds of important factors in finding a regularly updated website with the subject matter. Let’s look at some of the most important of these factors.
The first assumption of search engines is the popularity of sites! In their view, the more popular a site is, the more valuable and useful information it can provide and the user’s needs are best served.
Search engines use sophisticated algorithms and mathematical equations to determine the popularity and relevance of a website. These algorithms usually have hundreds of variables. In the search world, these variables are called ranking factors.
How to succeed in search engine marketing?
In fact, these complex algorithms are intruder in search engines. But the reality is something else, the search engine provides a little bit of awareness about achieving better results. The only thing these engines give us is SEO and site optimization, which we will review:
SEO for Google Webmasters
Google recommends people in their webmaster tools to pay attention to the following points to improve the rating:
SEO for Bing Webmasters
Microsoft’s famous Bing search engine advises people to use the following tips to improve their rank:
Without fear of following the search engine marketing
Over the course of more than 15 years of search engines, search engine marketers have tested and tested some of the search engine algorithms and operating methods. Now, these marketers have discovered the information they provide, and they create a great place for customers.
How to test and error?
First of all, make a domain with a meaningless keyword. Then create multiple pages on this domain. Note that all pages should target a meaningless word. Try to be able to design pages the same way, and finally link to other sites in your domain. Post your job in the search results.
It’s time to change. Improve past work with SEOs and algorithms and check your rankings in search results each time. By doing so, you can get useful templates to improve your site and use those templates on other websites and improve their ranking.
Sample test done
In one example, assuming a link that is on one page is more important than the link at the bottom of the page, we started our work. After creating a domain with a meaningless and unrelated keyword, we linked the site home page to 3 external pages. These pages have the same and meaningless keywords. Now, after indexing these pages by search engines, I checked the rank in the search results. With this, we found that the pages with the links at the beginning of them had a better rank.
Now, in order to understand how the search engines work, there is no need to test a lot of errors. We will use the following in the future articles of famous SEO experts and explain the most important factors. If you have any questions, let us know in the comments section.