Search engine optimization (SEO) is a strategic way to increase website traffic . A good SEO will make your website a better place in the search results. SEO can be viewed from a technical and content-centered perspective. Technical SEO, like the backbone of a website, has become increasingly important in recent years due to changes in Google’s algorithms. Imagine producing great content. If your website is loading too long and your website has a poor performance, you will easily lose a lot of traffic! This is just a small example of technical use. In this article and the next articles we are going to introduce you to the 17 most important points in the technical chemistry.
1. Website design reactive
Responsive design is required for websites. In recent years, the compatibility of website design, especially with mobile devices, has become a major issue in terms of Google algorithms, to the extent that many websites have lost their excellent position in search results due to lack of responsive design. You can use free tools such as Google’s Mobile-Friendly Test to check how well your website is compatible with mobile devices.
2. Improved user experience
Quality of content and user satisfaction are a very important factor in the ranking of search engines that are evaluated by different criteria. The user-friendliness of a website, or the creation of a successful user experience for users, is very important, because in addition to increasing website traffic , users feel better and more willing to stay on the site and use content.Have it As a result, it is a positive signal for Google. The process of improving the user experience or UX of a website involves various steps. One of these important steps in optimizing search engines or SEOs is the design of information architecture or the Information Architecture website. The content of your website should be organized on a regular basis in appropriate sections and categories relevant to the website so that the user can easily access and not be confused with the information. The availability and optimality of the number of website menus, the search function in the relevant section, in other words, the functionality of the website, can direct users to their intended purpose.
3. Decrease website loading time
Be sure to abandon entering a website due to the length of loading time. It’s interesting to know that more than 40% of people leave it when the page loads a long time, and the higher the time, the higher the jump or bounce rate. The top loading speed of a website and the low jump rate, both in the desktop version and in the mobile version, are one of the important factors Google puts into the ranking of websites. To speed up your website, it’s best to do the following:
- Optimize the size of photos. Compress the volume of photos. Forms like JPG usually have a decent amount.
- Enable browser cache. This feature allows you to temporarily save the data to a visitor’s computer so that it does not need to reload it for each time you log in to your page.
- Minify HTML and CSS and JS files to reduce their volume between 50% and 70% and speed up your website to a large extent.
- Reduce server response speed. Google suggests keeping server response time or Server Response Time below 200 milliseconds.
4. Check and fix Crawl errors using the Google search console
Regularly, for example, every week, find and fix crawl errors by visiting the Google search console to avoid losing your site’s position in search results. It’s also best to check the robots.txt file to make sure the pages you need to index Google crawlers do not mislead.
5. Create XML Sitemap file
Having a Sitemap or Site Map is important in Google’s ranking, because it can quickly index all pages of your website. Creating and optimizing the XML file for a sitemap and manually communicating with Google will speed up this process and ensure that all important pages of your website are indexed. Creating a site map is very simple. If you use WordPress, you can use the Yoast SEO or Google XML sitemaps plugins. After creating the sitemap, you can select Add a new sitemap in the Sitemaps section of the Google Search Console. Remember to allocate higher priority pages to optimize the site map.